Business Model

2.Business Model Canvas

A.Definition

The business model canvas is a strategic tool that models in high-level way the organization's business.

B.BMC Pillars

business model canvas contains the key 9 pillars for kicking of your business:

• Customers Segments: You are targeting, which you should have a persona for each to identify the values and characteristics for each to provide the proper solution

  • Example: Students, teachers, parents

    • Male/Female behavior

    • Different learning style

• Value proposition: What makes you different

  • • Price

    • Content

    • Availability zone

    • Fast response

    • After sales

    • Mobility

• Distribution Channel: How will you distribute your product

  • • Online access

    • Application downloads

• Relationship: How the business interacts with them

  • • Ads on social media

    • Direct access using data

    • On-ground marketing

• Revenue: Expected revenues 

• Key resources: Who will develop/produce/Operate/Support

• Key activities: This will help to identify required resources, and it includes also the supportive functions that should support the key value chain activities

• Partners: Who will help me to kick-off

• Cost: expected cost according to its type

3.Revenue and cost models

Revenue and cost models explain how the organization financially sustains its business model. The revenue model defines how and when customers pay, while the cost model identifies the major resources and expenses required to deliver the value proposition.